You’ve built a product, now how do you get people to use it and find a sustainable source of customers? The way you find your first user will differ from how you find your hundred thousandth. Experiment with these 10 Strategies to see what works best for your product. Continue reading
Growth hacking–finding effective and unique ways to make sure the people who are most likely to care about your product have a chance to try your product–is very real. LaunchRock Co-founder Thomas Knoll lays out his rules for No-Nonsense growth hacking. Continue reading
This is a guest post by LaunchRocker and PitchSwap SF participant Kyle Pollock, a writer and recent transplant to San Francisco from East Lansing, MI recounting the events of San Francisco’s first ever PitchSwap event. Continue reading
Vilfredo Pareto, originator of the 80/20 Rule, governs all decisions within our company. You can read much more about the Pareto Principle, but in short it states that 80% of benefits come from 20% of efforts. Here are four rules for creating lean startup videos based on the 80/20 philosophy. Continue reading
Learn how to animate your Launch Page using CSS3 to create an interactive “fruit machine” which visitors can “spin.” Includes code. Continue reading
My #1 suggestion to anyone developing a product, is to forget stealth mode and share your concept with as many people as you can. Other people are too busy with their own ideas to worry about yours, and you’ll get important feedback. Continue reading
This article explains how to build a custom webpage like the lead generation landing page Sabta.com created to integrate with the LaunchRock platform. Continue reading
It is the age old problem for social startups, ‘How do we get people to use and test the product if there is no one there to interact with?’ As a platform for social discovery it would be very hard for us to have people use the product if we offered neither. Continue reading
As a young entrepreneur who has launched a few ideas on LaunchRock, I can say from experience that great ideas will have a much better chance at success when they are backed by a similarly great team. No matter how incredibly genius an idea is, the world won’t respond to a poorly executed idea… Continue reading
To Increase Customer Engagement define your product story, find out who would be interested in it and create a LaunchRock page to convey your story. Continue reading