Vilfredo Pareto, originator of the 80/20 Rule, governs all decisions within our company. You can read much more about the Pareto Principle, but in short it states that 80% of benefits come from 20% of efforts. Here are four rules for creating lean startup videos based on the 80/20 philosophy. Continue reading
When Gotham Bicycle Defense Industries put up their LaunchRock page there was still a lot of ground to cover between “this would look @#$ing cool on my bicycle” and actually manufacturing the thing. Learn how they went beyond validation to make their idea a reality. Continue reading
Learn how to animate your Launch Page using CSS3 to create an interactive “fruit machine” which visitors can “spin.” Includes code. Continue reading
My #1 suggestion to anyone developing a product, is to forget stealth mode and share your concept with as many people as you can. Other people are too busy with their own ideas to worry about yours, and you’ll get important feedback. Continue reading
This article explains how to build a custom webpage like the lead generation landing page Sabta.com created to integrate with the LaunchRock platform. Continue reading
It is the age old problem for social startups, ‘How do we get people to use and test the product if there is no one there to interact with?’ As a platform for social discovery it would be very hard for us to have people use the product if we offered neither. Continue reading
To Increase Customer Engagement define your product story, find out who would be interested in it and create a LaunchRock page to convey your story. Continue reading
Here are a 2 key things we learned about Launch Page Design while LaunchRocking the #@$% out of Wearabl (and how you can LaunchRock the #@$% out of your company, too). Continue reading
Whichb.us is a simple, beautiful way to navigate public transportation, first started at the Seattle Startup Weekend in January 2012. What makes WhichBus special is that it combines both trip planning and real-time bus information in just a few easy steps, all within one app. Startup … Continue reading
For Gotham, LaunchRock has been a friend support multiplier. Within days of launch, we reached hundreds across the country without leaving our apartment. My buddies are as pumped about the Gotham launch party as if it were a Pink Floyd record release party. They’re calling dibs on our first batch of t-shirts. We also learned a lot about virality along the way. Continue reading